INVESTOR RELATIONS
DX
Publication of the "2025 DX Report"
In our long-term vision “GROUP VISION 2030” announced in May 2021, Tokyu Fudosan Holdings declared that “WE ARE GREEN” is the banner of the Group, and aims to realize a future where everyone can be themselves and shine with vitality through the creation of attractive and diverse lifestyles by 2030, the target year of the vision. It has positioned "environmental management" and "DX" as the pillars of its Group policy to realize its ideal state, and is working to become a corporate group that continuously creates new value by solving social issues through its business activities.
Tokyu Fudosan Holdings decided to publish its "2025 DX Report" in order to communicate its unique value creation process through "DX" that cannot be fully conveyed in its long-term vision, Medium-term Management Plan or annual integrated report. The purpose of the two reports is to provide shareholders, investors, customers, business partners, Group employees and other stakeholders with a better understanding of those two Group policies and initiatives of Tokyu Fudosan Holdings.
Outline of the 2025 DX Report
DX Vision
- Tokyu Fudosan Holdings formulated Digital Transformation (DX) as one of its group policies under GROUP VISION 2030. Embracing the concept of digital fusion, Tokyu Fudosan Holdings aims to use DX to remove all boundaries present in society as it aims to realize its ideal shape.
- As the positioning of DX in its new Medium-term Management Plan, Tokyu Fudosan Holdings will contribute to the building of a solid and distinctive business portfolio through a positive cycle of Employee Experiential Value (EX) and Customer Experiential Value (CX) with the utilization of AI as the starting point and through the realization of Business Model Transformation (BX).
DX Strategy
- Aim to evolve into a business model utilizing intellectual assets to pool the capabilities of the Group through digital platforms while leveraging its strengths in the form of the breadth of its business wings and integrated structure from development to management, operation and brokerage.
- Set new numerical targets to be achieved by FY2030 to coincide with the release of the new Medium-term Management Plan. Set action-specific targets and expected impacts under EX, CX and BX, respectively, and aim to realize contributions on the financial side.
- Examine the shape of the future society that Tokyu Fudosan Holdings aims to achieve beyond 2030 in order to envision long-term scenarios for each business by employing backcasting. Outline a society in which diverse forms of “housing, working and lifestyles” are realized by leveraging the characteristics of each area, creating vibrant communities and coexisting with technology, as a vision of the future, and aim to materialize that vision.
Group Collaboration and Co-creation with Partners
- Tokyu Fudosan Holdings places importance on building robust Group collaboration that helps utilize intellectual assets and works to increase experiential value and drive efficient business operations through the overall sharing and utilization of knowledge and expertise across Group companies with the full use of data and AI.
- Tokyu Fudosan Holdings will work to expand partnerships and promote open innovation through CVC investments in startups and other companies, business collaboration between industry, academia and government and an internal venture scheme.
- Tokyu Fudosan Holdings’ functional DX company, TFHD digital Inc., is acquiring high-level DX-focused personnel and expanding the areas in which initiatives are pursued in order to support digital technology-oriented measures at each Group company, including Group-wide data analysis and utilization, and co-creation with partners.
Examples of Initiatives at Group Companies
As Tokyu Fudosan Holdings endeavors to promote DX, various case examples have arisen at Group companies, including approaching local issues, improving the value of the Greater Shibuya Area, personalizing information with the utilization of AI and conducting visual communication through DX.
Next-Generation IT Platform and Human Capital Platform for DX Promotion
- Tokyu Fudosan Holdings enables sustainable DX implementation with an approach that integrates “defensive” elements that offer advanced cybersecurity against threats from the inside and outside and “offensive” elements that consolidate information within the Group and utilize it to maximize its strengths of wide-ranging business domains, along with the systems and mechanisms to appropriately operate them, while utilizing AI.
- Tokyu Fudosan Holdings has organized its human capital system for DX promotion and defined required skills for each tier and position in the promotion of DX. It steadily develops personnel for DX promotion and appropriately evaluates and assigns those personnel by conducting the Group-wide examination and promotion of measures aimed at acquiring skills.
- Tokyu Fudosan Holdings has established a new “super bridge person” system. It will initiate development efforts based on a unique system for personnel who possess advanced skills enabling them to contribute to business model transformation as a presence that will uphold the creation of new value for the Group.
Reference
The DX initiatives of the Group are compliant with the Digital Governance Code established by the Ministry of Economy, Trade and Industry.