Recovery Support Projects

Group Initiatives

Recovery Support Projects

Tokyu Fudosan Holdings Group has been engaging in a variety of recovery support projects under the concept of "Smile for Japan."

Opening Our Eyes to Societal Changes Caused by Crises, and Turning Them into an Opportunity to Create a New Future

Ten years have passed since the unprecedented Great East Japan Earthquake. I would like once again to express my deepest condolences and sympathy to those affected by the disaster. From my experience I learned that, although there can be a flurry of confusing information, we should not assume what response to take. Since then, I have acquired the habit of making decisions swiftly while considering the worst case scenarios and the impact of changes in the environment.

For the last 10 years, the entire Group has been continuously engaging in activities to support recovery. These benefit those who receive support and our employees who participated. Also, in terms of implementing and achieving SDGs and ESG management, all employees must have a sense of morality and ethical standards. Although we all aim to become ideal role models, it is likely that we drift away from this goal. Engaging in disaster area support gives people an opportunity to remember their awareness of ideal role models.

Even when the COVID-19 pandemic is stamped out, the trend towards digitalization, such as the widespread adoption of teleworking, will continue, which is expected to change our lifestyles dramatically. Considering earthquake disasters and the pandemic as not only catastrophes but also major changes in society, we will strive to turn them into an opportunity to create a new future.

March 2021

Hironori Nishikawa, President & CEO

About the slogan

Smile for Japan

The slogan to recovery support initiatives was "Smile for Japan"
Tokyu Fudosan Holdings Group has been pursuing a range of initiatives to revive Japan!
And to bring smiles all over Japan!
With this in mind, we are pressing ahead with the recovery support project.

Great East Japan Earthquake Recovery Support

To support recovery from disaster caused by the Great East Japan Earthquake on March 11, 2011, we launched a range of initiatives, including the "Midori no Tohoku Camp," our first such action in July, followed by the volunteers' activity in Rikuzentakata City, Iwate in September. More than 500 Group employees have participated as volunteers over the past five years. In addition to activities in disaster-stricken areas, we have been undertaking different recovery support initiatives, including the sale of local specialties.

Kumamoto Earthquake Recovery Support

The Kumamoto Earthquake that occurred on April 14, 2016, affected the Aso area, causing a great deal of damage to many facilities, including the ASO Tokyu Golf Club operated by the Group. We will continue to engage in recovery and reconstruction with local communities and reopen the golf course, while simultaneously undertaking a range of recovery support initiatives to enhance the vitality of Aso.