Great East Japan Earthquake Recovery Support

What We Think - Ten Years After the Quake
Main Initiatives

Since 2011, the Tokyu Fudosan Holdings Group has continuously been engaged in activities to support recovery form the Great East Japan Earthquake.

What We Think - Ten Years After the Quake

Since we developed Den-en Chofu with the goal of creating ideal urban districts, the Tokyu Fudosan Holdings Group had placed importance on the "DNA of taking on challenges" and "consideration for the customer." Passionate about addressing social challenges and aiming to create a society where people can enjoy more affluent lives, we had moved beyond the bounds of physical frames.

Then came the Great East Japan Earthquake on March 11, 2011.

We immediately considered what we could do as a Group, and launched the Disaster Recovery Support Project, which would make a swift and all-out effort to engage in various forms of assistance. Many employees from the Group volunteered.
Ten years have passed since the earthquake. We will continue to engage in various forms of recovery support by harnessing the Group's wide-ranging business domains, staying close to the disaster area and acting swiftly according to changing needs.

Main Initiatives

The Tohoku Suguremono Selection

Since 2011, TOKYU FUDOSAN HOLDINGS GROUP has carried out a variety of Great East Japan Earthquake reconstruction support activities, such as the employee volunteers’ activity in Rikuzentakata City and support for “Midori no Tohoku Genki Camp,” which intends to provide emotional care to children in Fukushima Prefecture psychologically affected by the earthquake. Marking the 5th anniversary of the earthquake on March 11, 2016, the TFHD Group will utilize its sales channels to set out a new initiative as a part of its business activities.
This new initiative consists of discovering and developing excellent food products, craftworks, and miscellaneous goods manufactured or produced in Rikuzentakata City, Kesennuma City, and other places in the Tohoku Area. These items will be sold as merchandise on an exclusive website under the Tohoku Suguremono Selection concept. The merchandise includes apple juice produced by the orchard to which the Group has been sending its volunteers, as well as kanroni (sweetened and boiled) made from the marine products of the fisheries cooperative association. We hope to see this initiative provide opportunities for people around the nation to discover excellent products from the Tohoku Area.

Midori no Tohoku Genki Camp

"Midori no Tohoku Genki Camp" is a program that is being carried out at Lake Onogawa in Urabandai with the intention of providing emotional care to children affected by the earthquake, mainly in Fukushima Prefecture, with the participation of people active in outdoor pursuits and certified clinical psychologists. First held in July 2011, this program has been held in spring and summer every year since, with TOKYU FUDOSAN HOLDINGS GROUP providing staff with accommodation, implements and materials, as well as taking photographs at the site and providing other operational support.

Midori no Tohoku Genki Camp

"Midori no Tohoku Genki Camp" for Children Affected by the Great East Japan Earthquake -Summer 2014
（August 21-24, 2014）

Volunteer Activities in Rikuzentakata

More than 500 willing Group employees have been recruited to take part in volunteer activities in Rikuzentakata during the past five years. Initially, the activities were focused on removing debris, mowing the grass, etc. However, this changing over time, with support for farming and fisheries and other activities being carried out since 2014.

Volunteer Activities in Rikuzentakata

First Volunteer Activity in Rikuzentakata in FY2014
（July 25-27, 2014）

Revival Support Project from Ginza

Since October 2011, we have provided the first and 2nd floors of the Ginza TS Building owned by TOKYU FUDOSAN HOLDINGS GROUP for the East Japan Revival Support Project from Ginza. Beginning with an antenna shop selling agricultural produce from Ibaraki Prefecture and Ginza Ikinari Ichiba selling specialty products from the coastal areas stricken by the disaster in Kesennuma, Miyagi Prefecture, other stores have set up including Ginza Tsunagaru Shokudo [food court], which uses ingredients from Tohoku. We are also using this space to support charity event projects. The building was closed for demolition in August 2012, but from March 2013 this initiative evolved into the "Yappa Ginza da Beh" project, through which we support events for people to come together as well as economic recovery, in cooperation with the Chamber of Commerce and Industry and other organizations in coastal regions including Kesennuma, and various groups in Ginza.

Revival Support Project from Ginza