Ekiden Relay Race
Every year since 2010, we have held the Group Ekiden Relay Race. Since the 8th Race held in February 2016, we moved the venue to Meiji Jingu Gaien Park near the head office of Tokyu Fudosan Holdings, and it has become a big annual event with participation by more than 300 Group employees, including supporters. Since one team of four people runs a total of 15 km as a relay, handing a sash from one runner to the next, this initiative encourages communication between participants, with each team practicing after work or planning a strategy. The Ekiden Relay Race also aims to promote healthy lifestyles among employees. The operation of the event itself also provides an opportunity for Group co-creation, with volunteers participating from each group company helping with marshalling.
Group Employee Family Event
Since 2016, we have participated as a sponsor in the Aoyama Festival organized by the Aoyama Merchants Association. Aiming to be a company that is popular in the local community, volunteers from each Group company have livened up the Aoyama Festival as volunteers. Tokyu Resort Service has offered to take part in the Aoyama World Sports Parade through Aoyama, which will serve as a venue for the Tokyo Olympics in 2020, bringing excitement to the Aoyama Festival. Tokyu Fudosan Holdings has also held family events for Group employees and families on the same day as the Aoyama Festival, providing entertainment for families such as a workshop organized by TOKYU HANDS and a mobile planetarium operated by Tokyu Community, and coming up with ways to give families a good time while experiencing Group resources.
We hold Knowledge Café seminars for Group employees around five times a year with the aim of promoting understanding of the business of each company in the Tokyu Fudosan Holdings Group and creating opportunities for collaboration. We invite employees working at each Group company as guest speakers and create opportunities for employees to share pioneering initiatives at each company. We also try to create opportunities for participating employees to take greater ownership of the Group’s businesses, with the aim of pooling each company’s resources of each company and encouraging co-creation. Events can take many different forms besides seminar-style, including onsite visits where participants can actually go onsite and listen to explanations about business operations, and financial results briefings. Knowledge Café seminars are popular among employees, attended by more than 150 each time.
Knowledge forums are seminars designed to encourage employees’ self-development. We invite professionals and high flyers from various sectors and industries to give talks based on their own experiences. We aim to make these seminars into opportunities that stimulate participants, increasing their work motivation, giving them new ideas, and making them more energized about their work. We hold around four forums a year for Group employees. Knowledge forums are popular informative seminars which sometimes draw more than 200 participants, exceeding venue capacity.