The spread of the new normal and the diversity of work styles.
The rise of the social and ecologically minded future generation.
What do we want to be in an uncertain and
unpredictable world where values are changing,
which is being called the era of VUCA? Where are we headed?
We will create new lifestyles that combine home, work and play styles, along with impressive new experiences enabled by DX,
while contributing to a decarbonized society
with the diverse green power we possess. To create a future where
everyone can be themselves and shine brightly.
We will aim to become a corporate group that creates value for the future.

WE ARE GREEN WE ARE GREEN

TOKYU FUDOSAN HOLDINGS GROUP VISION 2030 TOKYU FUDOSAN HOLDINGS GROUP VISION 2030

In May 2021, Tokyu Fudosan Holdings Corporation announced GROUP VISION 2030, as its long-term vision toward 2030. The value that we aim to create is a future where everyone can be themselves and shine vigorously, through the creation of a variety of appealing lifestyles. Moving forward, we will utilize the strengths of the Group as we aim for sustainable growth by achieving this vision.

Create Value for the Future
WE ARE GREEN

Create Value for the Future

The slogan “WE ARE GREEN” expresses our attitude in achieving our vision for 2030, by applying the various powers of “green.” We have redefined our Group coloring as “Fusion Green”: using Tokyu Fudosan Holdings’ corporate color green as the base color, and expressing the diversity of the Group’s wide range of business activities and human capital using a color gradation.

Green symbolizes the environment and sustainability, as well as our goal of creating a future where everyone can be themselves and shine vigorously; in the same way as young leaves sprout and grow bigger, taking advantage of their own individuality. By fusing the diverse range of “green” powers offered by the Group, we will link this to the generation of new value. These are the sentiments instilled in “WE ARE GREEN.”

See here for details of our long-term vision.