Aso Honey Project
In cooperation with an affected local beekeeper, Tokyu Fudosan Holdings and ASO Tokyu Golf Club undertook an initiative for honey production as an effective way to use the site where the former Club House was before located it was completely destroyed.
The project began in 2017 and the beehive installation site was provided to the affected local beekeeper free of charge in 2018. Through sowing seeds in flower beds, setting up beehives, and collecting honey, part of the collected honey was donated and the product "asohachi" was launched as honey made in Minamiaso. Local children helped sow the seeds and collect the honey, and the employee volunteers labeled and assembled the packaging.
Honey made in Minamiaso
Enough honey to fill 1,200 bottles (120 g each) was collected in 2020, commercialized as "asohachi." The product is now available at ASO Tokyu Golf Club stores and the Ippintoriyose online shopping site operated by Tokyu Resorts & Stays. It was also offered as a gift in Japan's hometown tax donation (in 2021).