グループの取り組み 東日本大震災復興支援 東日本大震災復興支援レポート

Group InitiativesRecovery Support Projects

Kumamoto Earthquake Recovery Support

The Tokyu Fudosan Holdings Group has been continuously conducting activities to support the recovery from the Kumamoto Earthquakes since 2016.

Road to Recovery of Aso, a Journey with Locals

The Kumamoto Earthquakes on April 14, 2016 also caused a great deal of damage to the ASO Tokyu Golf Club operated by the Group. The Club House was completely destroyed, the access routes collapsed, the course ground cracked and the soil flowed onto the course, the piers and greens between courses were damaged, and the Aso Ohashi Bridge, which was the main access route, collapsed.

To recover from a disaster that caused extensive damage to the entire Aso area, we continued our efforts towards recovery and reconstruction together with the local communities.

Road to Recovery for Aso, a Three-Year Journey with the Locals

Road to Recovery for Aso, a Three-Year Journey with the Locals

Thanks to the efforts of everyone who offered their support, we successfully resumed our golf course business in July 2018, and held the grand opening in April 2019. In March 2021, to replace the completely destroyed Club House, we renovated the adjacent buildings as the new Club House, and opened the ASO Canyon Terrace & Lodge, a resort site comprising guest rooms, a terrace, a large bath house, conference rooms, and other facilities. We will continuously walk along the road to recovery together with the local community, and strive to contribute to the enhancement of the vitality of Aso.

Main Initiatives

Minamiaso Restoration Marathon

The first Minamiaso Restoration Marathon was held on December 1, 2019. Minamiaso sustained extensive damage from the Kumamoto Earthquakes in April 2016. The marathon was held under the concept of "thanks from Minamiaso, and let's vitalize the village," and aimed to remind many people about the current status of recovery and reconstruction, encouraging ongoing efforts, enhancing the health of local residents and participants, and deepening friendship and harmony.


Having been engaged in recovery support with the ASO Tokyu Golf Club since the disaster occurred, Tokyu Fudosan Holdings agreed with the goals of the event and co-sponsored it.

With the cooperation of Tokyu Resort Service, ASO Tokyu Golf Club, and Tokyu Hands, we ran a booth at the venue to distribute original fragrances and novelties made of waste wood from Minamiaso and to distribute free mineral water to marathon runners, which resulted in support from everyone.
Having been engaged in recovery support with the ASO Tokyu Golf Club since the disaster occurred, Tokyu Fudosan Holdings agreed with the goals of the event and co-sponsored it.

The First Minamiaso Restoration Marathon

The First Minamiaso Restoration Marathon

Aso Honey Project

In cooperation with an affected local beekeeper, Tokyu Fudosan Holdings and ASO Tokyu Golf Club undertook an initiative for honey production as an effective way to use the site where the former Club House was before located it was completely destroyed.

The project began in 2017 and the beehive installation site was provided to the affected local beekeeper free of charge in 2018. Through sowing seeds in flower beds, setting up beehives, and collecting honey, part of the collected honey was donated and the product "asohachi" was launched as honey made in Minamiaso. Local children helped sow the seeds and collect the honey, and the employee volunteers labeled and assembled the packaging.

Honey made in Minamiaso

Honey made in Minamiaso

Enough honey to fill 1,200 bottles (120 g each) was collected in 2020, commercialized as "asohachi." The product is now available at ASO Tokyu Golf Club stores and the Ippintoriyose online shopping site operated by Tokyu Resorts & Stays. It was also offered as a gift in Japan's hometown tax donation (in 2021).

Kumamoto Umakamon Selection

On October 3, 2016, Tokyu Fudosan Holdings and Tokyu Resort Service added the “Kumamoto Umakamon Selection” page to the Ippintoriyose online shopping site operated by Tokyu Resort Service and started selling items from Kumamoto on the internet.

The staff at Aso Tokyu Golf Club in Kumamoto have played a leading role in designing the page, selecting products and preparing illustrations. The Kumamoto Umakamon Selection page handles delicious foods from Kumamoto, especially specialties from the area around Aso which was affected in the Kumamoto Earthquake.

Donation of a percentage of sales

The Tokyu Fudosan Holdings Group donates 1% of the sales from this initiative on the Ippintoriyose shopping site to recovery support activities via Tokyu Resort Service, which operates the site.

Using the resources of each Group company to support sales of local specialties

Besides selling local specialties on the Ippentoriyose shopping site, we are also using the sales channels of each group company to sell Kumamoto specialties in Tokyu Harvest Club stores, golf club and ski resort stores and the counters of other related facilities. We have also put banner ads on the websites of each company in the Tokyu Fudosan Holdings Group to promote internet sales, and come up with ways of getting the Kumamoto specialties seen by large numbers of customers.

Other initiatives

Raising the Group employees' awareness

Other initiatives for the Kumamoto Earthquake include installing a vertical banner of Kumamon, the mascot of Kumamoto Prefecture, on the first floor of the Tokyu Fudosan Head Office, and offering a menu of regional cuisine from Kumamoto at the Family Day event for Group employees.

Booths at commercial facilities

We also held an exhibition of products from Kyushu at Northport Mall in Yokohama, where 1,700 customers bought products and we donated 3% of the sales and donations from customers to the Japan Red Cross.