tokyu land corporation

Mid-Term Management Plan
2017-2020

 

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Contents

1-1. Positioning of the Medium-Term Management Plan for 2017 to 2020

1-2. Review of the Medium-Term Management Plan for 2014 to 2016

2. Basic Policy and Growth Strategy

3. Business Strategy

4. Financial Strategy

5. Reference material

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3-10. Tokyu Hands

Tokyu Hands is aspiring to become the No. 1 brand in lifestyle creations and proposals.

Tokyu Hands’ strengths exist in its strong brand power with highly regarded sales floors and sales staff, with the product lineup and ability to make proposals.
During the period of this Medium-Term Management Plan, we are shifting to a system that can consistently generate profit by further enhancing the Hands brand, reviewing the store opening strategy and strengthening the initiatives to increase the ratio of PB products.