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I will explain the development of business to address social issues.
The Group has a history of creating new value in towns and society and solving social issues through its business activities.
The key word for creating this new value is lifestyle creation. We are working to solve a variety of social issues by proposing new home styles, work styles and play styles as a corporate group creating and proposing lifestyles that go beyond the bounds of physical structures.
Since the previous fiscal year, we have explained in our integrated report that this lifestyle creation has evolved in three phases.
In Lifestyle Creation 1.0, we offered new lifestyles to society through the provision of spaces such as the development and sale of condominiums and detached houses, development of commercial facilities, hotels and resorts, and office buildings.
In Lifestyle Creation 2.0, we proposed solutions in the form of new home, work and play styles, expanding the boundaries of our real estate business to include management, agency and operation of these various spaces and properties, as consumer behavior shifts from the consumption of goods to the consumption of services.
Currently, following the diversification of lifestyles and values, as well as advancing technology, the walls of the three areas—Home Styles, Work Styles, and Play Styles— have all been lowered.
Regarding value creation by the Group, it is essential to have layers of individual businesses and synergy among the businesses to achieve Lifestyle Creation 3.0, in which every life setting is blended.
The COVID-19 pandemic has brought social and business transformation earlier than expected, but now is the time for us to leverage the Group’s synergy and demonstrate our superiority in business development.
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