tokyu land corporation

GROUP VISION 2030

 

TOP

Cover

WE ARE GREEN

The Group Philosophy

The value creation we aim to achieve

Themes of our efforts to create value (Materialities)

INDEX

Positioning of GROUP VISION 2030

Overview of GROUP VISION 2030

POLICY

STRATEGY

MANAGEMENT FOUNDATION

GOAL

SEGMENT

APPENDIX

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3. Digital transformation of BtoC business

The third priority strategy is the digital transformation of B2C business, which can be described as the creation of experience value from the customer's perspective. We will transform each business in the B2C domain into an intellectual asset-intensive business by leveraging our abundant contacts with customers, know-how, and data.

On the left side of the diagram, we will promote the so-called OMO, which is the creation of experience value through the integration of online and offline and strengthen our ability to propose solutions based on our accumulated know-how and data.

Next, we will acquire new profit opportunities by providing our accumulated know-how to external partners and other companies.