Kumamoto Umakamon Selection
On October 3, 2016, Tokyu Fudosan Holdings and Tokyu Resort Service added the “Kumamoto Umakamon Selection” page to the Ippintoriyose online shopping site operated by Tokyu Resort Service and started selling items from Kumamoto on the internet. The page mainly sells products from areas affected by the Kumamoto Earthquake. The staff at Aso Tokyu Golf Club in Kumamoto have played a leading role in designing the page, selecting products and preparing illustrations. The Kumamoto Umakamon Selection page handles delicious foods from Kumamoto, especially specialties from the area around Aso which was affected in the Kumamoto Earthquake.
Donation of a percentage of sales
The Tokyu Fudosan Holdings Group donates 1% of the sales from this initiative on the Ippintoriyose shopping site to recovery support activities via Tokyu Resort Service, which operates the site.
Using the resources of each Group company to support sales of local specialties
Besides selling local specialties on the Ippentoriyose shopping site, we are also using the sales channels of each group company to sell Kumamoto specialties in Tokyu Harvest Club stores, golf club and ski resort stores and the counters of other related facilities. We have also put banner ads on the websites of each company in the Tokyu Fudosan Holdings Group to promote internet sales, and come up with ways of getting the Kumamoto specialties seen by large numbers of customers.
Other initiatives for the Kumamoto Earthquake include installing a vertical banner of Kumamon, the mascot of Kumamoto Prefecture, on the first floor of the Tokyu Fudosan Head Office, and offering a menu of regional cuisine from Kumamoto at the Family Day event for Group employees.
We also held an exhibition of products from Kyushu at Northport Mall in Yokohama, where 1,700 customers bought products and we donated 3% of the sales and donations from customers to the Japan Red Cross.
Installation of Kumamon banner on first floor of Tokyu Fudosan Holdings Head Office
Kumamoto Umakamon Selection booth at the exhibition of products from Kyushu at Northport Mall